Volvo Construction Equipment

Situation:

Many Volvo dealers were either not sending out corporate materials, creating their own that rarely met corporate standards or were not marketing themselves at all. Volvo also wanted cost control, management and more equal distribution of its co-op budget.

Solution:

i-Marketing allowed dealers to create their own corporate-approved mailers, materials and ads for local placement. Tied directly to a printing company and for immediate production or ad placement. Seamless co-op reimbursement and easy corporate tracking. Dealers can also customize projects with their own copy and photos while staying within corporate standards.

Results:

• Currently used by 35 dealerships, covering 150 branches
• System average: over 50 projects created per month
• Volvo material preparation fees dropped an average of 90%

Testimonial:

“i-Marketing is all about flexibility and customization – without sacrificing quality. You don’t have to choose between having input into the message or having advertising agency-quality materials. You get both. It’s the best system I’ve ever seen, and I’ve seen quite a few in my day.”

Paul Parker, Senior Marketing & Programs Specialist
Volvo Construction Equipment North America